For Spring 2019, Bold Retro was the focus for Xersion women’s—bold, primary colors accented with unexpected soft pink and icy blues. Prints are bold and high contrast, with color blocking being a prominent detail. Perforation and mesh added dimension and novelty interest. Retro details like striping, piping, and track-inspired details take center stage.
Additional dollars were added to this delivery, and there was an opportunity to add great third layering pieces and outfit completers like: fashion sweatshirts, popovers, and lightweight jackets.
The focused color palette and print/pattern usage created a cohesive merchandising story that was impactful on the sales floor.
