For this assignment, I was a freelance designer for JC Penney’s private label childrenswear brand, Okie Dokie. I quickly became up to speed with where the team was in the design process for Fall/Holiday 2024 and familiarized myself with the Okie Dokie brand.

I worked with the girls/boys designer and the layette designer, executing various tasks: trend research, sketching, tech pack creation, CAD, and placemat work.

I was able to anticipate the needs of the designers and take initiative; creating linesheets after a bulk of styles were created in the PLM system, offering multiple iterations of silhouettes needed, and assisting additional designers outside of my original assignment.